Kids are targetted on World Tobacco Day

The South East Health Unit is calling attention to the hidden tactics of the tobacco industry for World No Tobacco Day (May 31).

Dr. Linna Li, Deputy Medical Officer of Health, says public health works to prevent smoking and vaping, helps people quit, and enforces the Smoke-Free Ontario Act. She says they want to inform the younger generation.

Health promoter Rebecca Shams says the World Health Organization’s theme this year is “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products.”

She says that’s an important conversation to have.

She warns that companies are now pushing new addictive products like vapes and nicotine pouches—especially at youth.

Originally, vapes were meant to help smokers quit, but Dr. Li says the industry quickly adapted the products.

To learn more or connect with a quit coach, visit the health unit’s website.

You can listen to the full conversation below.