Ontario consumers will soon have more options when buying Canadian beer, wine, cider and spirits following a major agreement aimed at removing interprovincial trade barriers.
Premier Doug Ford and the premiers of eight other provinces signed a direct-to-consumer alcohol sales agreement Monday in Charlottetown, Prince Edward Island.
The participating provinces are British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.
The agreement took effect immediately and allows residents to purchase alcoholic beverages directly from approved producers in participating provinces for personal use.
Breweries, wineries and distilleries can apply for authorization from the Liquor Control Board of Ontario to sell their products online and deliver them directly to customers’ homes in Ontario.
Consumers in the other participating provinces will also be able to order directly from approved Ontario producers.
Ford said the agreement will give Canadian businesses access to new customers while offering shoppers more choice and convenience.
The deal was co-led by Ontario and Saskatchewan and follows commitments made by provincial and territorial leaders to reduce internal trade barriers.
Before the agreement, Ontario residents generally could not order alcohol directly from producers in another province. Products had to be listed by the LCBO, purchased through its private ordering system or personally transported into Ontario.
Ontario and Nova Scotia signed a similar agreement in March 2026.
The province said the broader deal could provide new opportunities for small and independent alcohol manufacturers that may not have products available in stores across Canada.
The Ontario government estimates internal trade barriers are holding back as much as $200 billion in potential economic activity.
Provincial leaders say they will continue working with the federal government to reduce barriers and make trade within Canada easier.
